I manage a Yammer enterprise social network for a large, religious non-profit organization. Some members of our network are employees, but most are volunteers and members of the organization. Our engagement rates tell us that many people use our Yammer network regularly, and are able to find useful information and networking opportunities. This is not to … Continue reading Embrace the Complaint
A website can't shake your hand. An email won't laugh at your joke. A Facebook post won't give you a hug. What they all can do very well, though, is get information to you. The information is pushed. Whether or not you decide to take the time to read the pushed information is up to you. Whether or … Continue reading Don’t Push. Engage.